Rodrigo Borrego

Joined Apex Marketing as a direct sales representative and earned a promotion to Team Leader within just 2 weeks — the fastest promotion in the team's recent history — based on immediately ranking among the top individual performers in the organization. Managed a team of direct sales representatives while personally driving revenue through cold B2B office visits across the Greater Los Angeles area.

• 200+ Deals Closed in 3.5 Weeks: Personally closed over 200 sales during a peak performance sprint, ranking among the highest individual contributors in the organization during that period.
• 30–50 Sales Per Week: Sustained a consistent weekly closing rate of 30 to 50 new sales through disciplined cold prospecting, strategic territory coverage, and a high-conversion pitch process.
• B2B Cold Office Visits: Generated 100% of personal pipeline through direct cold outreach — walking into businesses, engaging decision-makers, and closing on the spot with no warm leads or inbound support.
• Fastest Promotion on Record: Elevated to Team Leader in under 2 weeks, outpacing peers and demonstrating the leadership presence and results needed to manage and develop a sales team.
• Team Performance Uplift: Coached and mentored a team of 5–8 sales reps, implementing structured daily debriefs and objection-handling drills that contributed to a measurable increase in team-wide close rates.
• New Hire Acceleration: Designed and delivered onboarding training that reduced new rep ramp-up time by an estimated 40%, getting team members to their first close faster and more consistently.
• Territory Expansion: Identified and opened new cold-visit territories, expanding the team's addressable market and contributing to sustained week-over-week revenue growth.

Promoted to Team Lead within 8 months at one of the region's highest-volume Walmart locations. This role sharpened critical sales-adjacent skills — customer engagement, product expertise, team motivation, and performance management — that directly translate to a high-performing sales environment.

• Customer Engagement: Served as a go-to resource for customer inquiries, consistently delivering product recommendations that improved shopper satisfaction and drove basket size.
• Team Leadership: Managed a team of 16 associates per shift, setting daily performance targets and holding the team accountable to measurable output goals.
• Cross-Sell & Up-Sell Mindset: Trained associates on product knowledge across diverse categories, enabling confident customer conversations that supported add-on purchases and repeat visits.
• Designate Leadership: Recognized as a trusted designate leader, regularly assigned to oversee operations and make real-time decisions in the absence of the department manager.
• Performance Under Pressure: Consistently met and exceeded nightly targets in a fast-paced, high-stakes environment, demonstrating the resilience and drive essential to top sales performance.

• Engaged customers daily to provide tailored product recommendations, building rapport and driving repeat visits through exceptional service.
• Executed strategic merchandising and display setups that increased product visibility and supported promotional sales goals.
• Developed deep product knowledge across diverse categories, enabling confident, informed conversations with customers of all backgrounds.